Visual identity

A consistent visual identity, from logo to every asset

We build a recognizable visual system that is easy to use consistently across websites, social media, presentations, documents and printed materials.

3
Initial logo directions
2
Revision rounds included
Web
Digital-ready files
Print
Print-ready files

A logo alone does not make a visual identity

A brand becomes difficult to recognize when each channel follows different rules:

  • Colors and fonts vary between the website, social media and documents.
  • The logo lacks legible variants for dark backgrounds, small sizes or print.
  • Assets are recreated each time without templates or clear rules.
  • Teams and suppliers have no shared guide for applying visual elements.

How we build the visual system

We start with positioning and real usage contexts, then deliver rules the team can apply.

01

Brief

We clarify the audience, market, personality and places where the brand will appear.

02

Directions

We present reasoned concepts applied to examples relevant to the business.

03

System

We define logo, colors, typography, iconography and composition rules.

04

Delivery

We hand over source files, exports and usage guidelines.

Logo and variants

Primary, compact and monochrome versions for different backgrounds.

Color palette

Web and print codes with contrast rules and recommended combinations.

Typography system

Fonts and hierarchies for headings, body copy, documents and campaigns.

Brand guide

Clear rules, correct examples and mistakes to avoid when using the identity.

Useful templates

Templates for social posts, presentations, email signatures or sales assets.

Complete files

Vector and raster formats prepared for collaborators, web and print.

Design tools

  • Figma
  • Adobe Illustrator
  • Adobe Photoshop
Pricing

Each package is estimated after the brief, based on required applications and deliverables.

Startup

The essentials for launching a brand.

Price after brief
  • Primary logo and variants
  • Color palette
  • Recommended typography
  • Basic usage guide
Get a quote Startup
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Growth

A complete visual system for a growing brand.

Price after brief
  • Logo and extended system
  • Complete brand guide
  • Icon set
  • Core sales assets
  • Social media templates
Get a quote Growth

Elite

A complex identity for multiple channels and products.

Price after brief
  • Complete visual architecture
  • Extended team guidelines
  • Packaging or editorial assets
  • Template library
  • Implementation support
Get a quote Elite

The public reference page currently lists packages without numeric prices. We provide a firm quote after the brief, without inventing a discount from an unavailable amount.

FAQ

Yes. You receive editable files and standard exports for web, social media and print.

We usually present three initial directions and refine the selected one through two revision rounds.

Yes. We assess what works and build a coherent evolution without losing existing recognition.

Yes. Our development team can implement the same identity in a business website, store or application.

Send us the brief and existing brand assets

We assess the usage context and recommend the right package, timeline and deliverables.

Let's talk